Digital Marketing and Communications Professional with experience managing content strategy, social media engagement, website optimization, and cross-functional marketing initiatives. Proven ability to work independently while supporting leadership, ensuring brand consistency, and improving customer engagement and conversion. Experienced in structured corporate environments and retail marketing, with strong attention to compliance, clarity, and audience-focused communication.
Digital Marketing and Social Media Professional
Freelance Marketing Specialist
Various Clients, Remote
- Strategic Marketing Support to Elevate Businesses
- Running a business is demanding—marketing shouldn’t add to your stress. I specialize in handling the essential marketing tasks that keep your brand visible and thriving, so you can focus on what you do best.
- The Black Thumb, Remote/Kalama, WA: Nov 2024 – Present
- Built new website, implemented SEO structure, and set up Google Business Profile.
- Establish social media presence and developed brand voice through content creation.
- Provide ongoing support for digital promotions and campaign planning.
- The Dot Shop Gallery, Remote/Kalama, WA: June 2024 – Present
- Launched email campaigns and segmentation, increasing repeat customer engagement by 30%.
- Optimized the online store, improving product visibility and increasing orders by 21% YoY.
- Perform A/B testing on email and ads, adjusting based on engagement, conversion, and ROI.
- USPS H068, Remote/Toutle, WA: July 2021 – Present
- Create and manage campaigns supporting post office closures and announcements.
- Support USPS contract work by drafting proposals, maintaining job listings, and assisting in recruitment and administrative processes.
Marketing Coordinator
JH Kelly, LLC & Portland Mechanical
Longview, WA (Oct 2019 – Dec 2023)
Directed social and digital marketing campaigns (Facebook, LinkedIn, Twitter, Instagram and YouTube) and content creation for JH Kelly and Portland Mechanical.
- Led digital and social media strategy across all social platforms to boost brand visibility and audience engagement.
- Planned, executed, and optimized marketing campaigns across web, email, and social channels, ensuring consistent messaging and visual identity.
- Maintained and updated company websites, authored blog content, and produced marketing collateral including proposals, newsletters, trade show displays, and branded graphics.
- Increased engagement and conversion by analyzing campaign performance and implementing data-driven adjustments to paid and organic content.
Digital Marketing Manager
Brakes Plus
Centennial, CO (Aug 2013 – Oct 2019)
Creative design, content strategy and execution of all digital and social media marketing efforts for 82+ automotive repair locations. Promotions included paid ads on Google, Bing, Pandora, YouTube, OTT/streaming, and social media (Facebook, LinkedIn, Twitter, Instagram and YouTube.
- Managed national campaigns for 82+ locations via Google Ads, Bing, Pandora, OTT/streaming, and social media.
- Directed content production for paid and organic marketing.
- Developed CRM targeting strategies including remarketing and geo-fencing.
Graphics Manager
Denver Comic Con & Pop Culture Classroom
Denver, CO (Sept 2011 – July 2017)
Managed end-to-end production of all print materials for Denver Comic Con & Pop Culture Classroom, overseeing design, coordination, and installation. Collaborated closely with various stakeholders, including vendors, DCC Directors and Managers, Colorado Convention Center, and Brede – expo/event services, to ensure seamless execution. Supervised Graphics Assistants with banner and sign creation leading up to the convention.
- Produced all print graphics.
- Collaborated with various stakeholders to ensure seamless execution of marketing materials for the event.
- Developed and implemented branding strategies that enhanced event visibility and attendee engagement.
Social Media Coordinator & Graphic/Production Artist
The Western Livestock Journal, Crow Publications, Inc.
Greenwood Village, CO (July 2011 – Aug 2013)
Social platform content creation (Facebook, LinkedIn, Twitter) and reputation management. Assisted in pre-press and file configuration, and maintained asset library.
- Created and scheduled content for Facebook, Twitter, LinkedIn, Instagram, and YouTube, while managing brand reputation across social platforms.
- Supported pre-press production by preparing and configuring print files and maintaining a well-organized digital asset library.
- Designed print and digital ads for agricultural publications, ensuring brand consistency and visual appeal.
- Developed and deployed targeted email marketing campaigns and event graphics, helping increase lead generation and reader engagement.
I really appreciate all of Kaci’s hard-work in taking the initiative and building our tour website and bringing us, our newspaper and magazines, into the social media world. Her extra efforts in creating our numerous social media accounts, connections, and content didn’t go unnoticed. This digital world changes so fast, and she does a great job keeping up with it and learning about all the tools. She’s been a special part of our team and I thank her for all her hard work.
Pete Crow | President
Crow Publications (The Western Livestock Journal)
Creative Services Supervisor
The Daily News, Lee Enterprises
Longview, WA (2010 – 2011)
- Supervised daily workflow, calendar, and productivity of the Graphics Department, ensuring deadlines were met.
- Conducted new hire interviews, orientations, and training.
- Scheduled and built print, digital, email, and social media campaigns.
- Collaborated with editorial and advertising teams to ensure cohesive branding and messaging across all platforms.
“It was a pleasure to work with Kaci at Lee Enterprises. She is an intelligent, creative, personable, innovative, hard working individual, with strong communication and people skills, who was well liked by all. As a supervisor, she had high expectations for her team, but she was also fair and consistent. She was always open to learning new things and taking on additional responsibilities. Kaci handled difficult situations in a calm and professional manner and she utilized appropriate resources, as necessary. We were sad to see her go when she relocated to Colorado, but everyone wished her the best. I highly recommend Kaci and I wish her much success.”
Lori Osborne | Regional Human Resources Manager
Lee Enterprises (The Daily News)
Digital Marketing Specialist
The Daily News, Lee Enterprises
Longview, WA (2009 – 2010)
- Conducted in-depth research on SEO, SEM, social networks, email marketing, and keyword tools to optimize digital marketing strategies.
- Supported 10 Sales Representatives and 3 Department Managers by creating and budgeting marketing proposals, enhancing sales efforts and client acquisition.
- Generated detailed proposals using SugarCRM and APT from Yahoo!, improving sales team efficiency and effectiveness.
“As Circulation Marketing Manager at The Daily News, I worked with Kaci on a variety of marketing collateral. Her work was always exceptional. Whether it was a direct mail piece, free standing insert, or an online campaign, Kaci delivered top quality pieces within deadline and that met specifications. Her work always looked great and included the right balance of creativity to attract customers to our product. I would highly recommend Kaci for any marketing or design campaign.”
Nikkol Nagle | Marketing Manager
Lee Enterprises (The Daily News)
Graphic Designer
The Daily News, Lee Enterprises
Longview, WA (2006 – 2009)
- Designed print and digital advertisements for a daily newspaper, ensuring high-quality visuals that adhered to brand standards.
- Met strict daily deadlines for press and digital content, maintaining efficiency and accuracy under pressure.
- Created a variety of marketing materials including newspapers, magazines, brochures, postcards, datasheets, static and animated website banners, and email marketing campaigns.
“It was my pleasure to work with Kaci at Lee Enterprises. She’s extremely hard-working, dependable, efficient and highly creative in her approach to work. In an environment of frequently changing and tight deadlines, Kaci maintained a professional manner and always got the job done. She never hesitated to take on new responsibilities and often times presented new ideas and alternatives to achieve the end result. I highly recommend Kaci and I’m positive she will be a welcome addition to any organization.”
Mathew Woodard | Creative Services Supervisor
Lee Enterprises (The Daily News)
Marketing & Graphic Design Manager
The Island Casinos
Longview, WA (2005 – 2006)
• Managed and executed marketing for three casino locations.
• Built and maintained company website.
• Designed and distributed signage, mailers, menus, and posters.
• Produced gaming cards, poker chips, player-reward cards and lighted outdoor signage.
• Planned promotions, special events, and holiday marketing.
• Photographed events, menu items, and merchandise for in-house promotions, emails, mailers and website.
EDUCATION
Bachelor of Science
Central Washington University – Ellensburg, WA
• Business/Administrative Management Major
• Information Technology Specialization
• Personal Computer Applications Minor
Digital Marketing Certified
HubSpot Academy – Digital Marketing Fundamentals, Building a Content Creation Framework, How to Find the SEO Strategy that Fits Your Business, Improving Website Performance
Inclusive Leadership Certificate
EdX – ILX2: Inclusive Leadership Training: Becoming a Successful Leader
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